Get To Know RAB President Jeremy Keller
May 14, 2026
Leadership in the building industry requires more than vision. It requires firsthand experience. As President of Rochester Area Builders and owner of Keller Homes, Jeremy Keller brings a practical, builder-driven perspective shaped by decades in the field.
In this Q&A, Jeremy shares his thoughts on industry challenges, member engagement, growth opportunities, and the importance of keeping builders’ voices at the table.
Leadership & Perspective
What does it mean to you to serve as President as an active home builder?
It means I’m living the same challenges our members are dealing with every day. I’m not removed from it. I’m on jobsites, working through subs, pricing jobs, and working with clients. That keeps my decisions grounded in reality, not theory.
Why is builder representation important at the leadership level?
Builders are the ones carrying the risk. We see firsthand how regulations, costs, and timelines actually play out. If that voice isn’t at the table, decisions get made that look good on paper but don’t work in the field.
What perspective do you bring that might be different from past presidents?
I’m very hands-on. I came up framing for 20 years and still operate that way. I focus on practical solutions, efficiency, and cutting through noise. I also think a lot about growth—how we help builders not just survive, but actually scale and win.
Vision for the Year
What are your top priorities for the Association this year?
- Continue pushing on government affairs and reducing friction in the building process
- Strengthen builder-to-builder collaboration
- Increase real engagement, not just attendance
- Deliver clear value for members’ time and investment
Where do you see the biggest opportunities for our members?
There’s still strong demand for housing. The opportunity is in being more efficient and more visible—better systems, better marketing, and stronger relationships. The builders who adapt are going to separate themselves quickly.
What challenges should our industry be paying attention to right now?
- Rising costs that don’t always translate to higher perceived value
- Regulations and timelines slowing projects down
- Labor—availability and quality
- Interest rates impacting buyer confidence
Membership & Engagement
Why should builders specifically consider getting more involved?
This industry moves fast. If you’re not in the room, you’re behind. The relationships alone are worth it. You’ll learn faster, avoid mistakes, and find opportunities you wouldn’t otherwise see.
How can associate members best support builders — and vice versa?
Associates need to understand what builders deal with day to day—timelines, budgets, and client expectations. Builders need to treat associates like partners, not just vendors. When both sides are aligned, projects run smoother.
What would you say to someone who hasn’t engaged with the Association recently?
Get back in the room. Things are changing quickly, and there’s real momentum right now. You don’t have to overcommit—just start showing up again.
Personal & Relatable
What first got you into home building?
I started framing and did that for 20 years. That hands-on experience taught me how homes actually go together. Moving into building was the natural next step.
What keeps you motivated in this industry?
A big part of it is the relationships. You spend months working closely with people, and when that turns into long-term friendships, it means a lot. Getting invited back into their home after the build—that’s something I don’t take lightly.
Closing
If you could leave members with one message for 2026, what would it be?
Stay engaged and stay adaptable. The builders who lean in, build relationships, and keep improving are the ones who will come out ahead.